Advertisers know their message will be delivered by an agent of the U.S. Government. There’s no need to rely on inexperienced delivery personnel attempting to deliver your message on time and in good condition. The U.S. Mail is the preferred method of delivery for most national and regional advertisers.
Instead of mailing a solo piece through the post office, advertisers can save as much as 70% of the cost without compromising the objective of total area saturation.
AD/MAX circulation is certified by U.S. Postal receipts and assures advertisers of the amount of exposure their message is receiving. Publications that offer their own method of distribution and (or) hire their own auditing firm cannot provide 100% assurance from an impartial source. Even newspapers can inflate their actual circulation numbers by adding unrealistic rack sales numbers, which cannot be verified without an audit.
Consumers enjoy the convenience of simply reaching into their mailbox for savings. They don’t have to subscribe, pay a fee, or use their costly ink to print coupons. That’s part of what makes AD/MAX direct mail popular.
Most customers see a shelf life of up to ten weeks on their ads compared to thirty seconds or one day like many other media. When looking for ROI (return on investment), there is only one company in Tallahassee that guarantees results.
AD/MAX Production Schedule
|Mail Date Week of||Art Due Week of||Expiration Date|
|Jan 20||Jan 08||Apr 15|
|Mar 05||Feb 19||May 20|
|Apr 15||Apr 01||Jul 05|
|May 20||May 06||Aug 05|
|Jul 05||Jun 17||Sep 10|
|Aug 05||Jul 22||Oct 15|
|Sep 10||Aug 26||Nov 20|
|Oct 15||Sep 30||Jan 20|
|Nov 20||Nov 04||Mar 05|